New Colors, Sponsor for No. 15 3GT Lexus

Photo: 3GT Racing

Basecamp will be the primary sponsor of 3GT Racing’s No. 15 Lexus RC F GT3 in the IMSA WeatherTech SportsCar Championship beginning with this weekend’s Mobil 1 Twelve Hours of Sebring.

The team’s recognizable ice-blue chrome has been exchanged for fire red chrome with the Basecamp.com logos.

3GT’s No. 14 Lexus will remain in the same blue livery.

David Heinemeier Hansson, who co-founded Basecamp in 2004, has joined the Michigan-based for a full-season GT Daytona class effort alongside the returning Jack Hawksworth.

The pairing will be joined by Sean Rayhall this weekend at Sebring.

Basecamp is an industry-leading cloud-based product management suite, with more than 3 million accounts.

“At first, we just hoped for additional monthly income,” Heinemeier Hansson said. “But it’s been an amazing success.

“Now I have a company that lets me sponsor race cars around the world. My professional life and my hobby meet when I see the logo on the side of the car.”

Team owner Paul Gentilozzi added: “We received a lot of attention last season with the twin blue chrome cars. We know people loved the blue but with a new sponsor on the No. 15 Lexus RC F GT3 it seemed like a good time to change up the livery.”

3GT’s sister No. 14 entry will be driven by Kyle Marcelli, Dominik Baumann and Philipp Frommenwiler this weekend.

John Dagys

John Dagys is the founder and Editor-in-Chief of Sportscar365. Dagys spent eight years as a motorsports correspondent for FOXSports.com and SPEED Channel and has contributed to numerous other motorsports publications worldwide. Contact John