WC Vision today announced a multi-year partnership with RePlay XD as an Official Partner and the Official Camera of the Pirelli World Challenge. Starting with the 2015 season, all series racecars will be outfitted with RePlay XD’s Prime X Camera System.
The footage shot from all RePlay XD cameras will be used for series broadcasts on CBS Sports Network, TorqueTV and during online streaming of series races.
Additionally, the partnership includes several marketing elements including presenting naming rights to the Pirelli World Challenge Roar by the Shore in Long Beach, CA, April 17-19.
RePlay XD was designed by a group of racing professionals with over 50 years of experience in the high performance racing industry.
The development team forever revolutionized action cameras, creating the smallest, lightest, ultra-rugged, and most versatile cameras. RePlay XD Action Cameras endure and capture never before seen video from human and machine in the most extreme environments on Earth. RePlay XD creates the finest action cameras on the planet.
“Always Evolving and RePlay XD are thrilled to be partnering with Pirelli World Challenge,” said Erik Davis, Chairman of Always Evolving, that recently acquired RePlay XD.
“Scott Bove and his team have built a series that is relevant, action-packed and thrilling to watch. The capabilities of our camera are going to give fans a further appreciation of this growing series by allowing a more immersive experience both on the broadcast and the 2nd-screen.
“Our goals are aligned and we couldn’t be more excited to be the official camera of Pirelli World Challenge as well as enjoying naming rights for the Long Beach race.”
“We are excited to announce the partnership with RePlay XD,” said Greg Gill, General Manager, VP of Marketing and Communications, WC Vision.
“The Prime X Camera System is fantastic and we look forward to providing our fans with amazing on-track and in-car footage from our races.”