Since 2010, Continental Tire has remained committed to IMSA on and off track and will continue that commitment this year through the “Continental Tire Celebrates You” campaign.
Throughout the 2018 season, Continental Tire will focus on celebrating the fans, media, drivers and teams and their contributions to sports car racing.
“We have a lot to celebrate in 2018,” said Travis Roffler, director of marketing for Continental Tire. “Our success on and off track is due in part to the fans, media, drivers and teams so we wanted to thank them for their support of the Continental Tire brand over the years.
“We also want to take a walk down memory lane with the fans and highlight some of the great racing moments we’ve been a part of since 2010.”
The “Continental Tire Celebrates You” campaign kicks off during the weekend of the Roar, featuring a multi-layered approach and include media integration, social media, driver appearances, give-aways, and other surprises throughout the year.
Additionally, Continental Tire will highlight some of the greatest on-track moments throughout the last eight years. Fans can re-live the moments in the “Continental Tire IMSA Reflections” weekly piece featured on Sportscar365 as well as in-race features during the FOX broadcasts.
To find out what’s happening throughout the year, follow along on Continental Tire’s social media channels – Twitter (@continentaltire), Instagram (@continental_tire), Facebook (/continentaltire) and YouTube (Continental Tire).