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Continental Tire “Celebrates You” During IMSA Season

Continental Tire unveils campaign for 2018 IMSA season…

Since 2010, Continental Tire has remained committed to IMSA on and off track and will continue that commitment this year through the “Continental Tire Celebrates You” campaign.

Throughout the 2018 season, Continental Tire will focus on celebrating the fans, media, drivers and teams and their contributions to sports car racing.

“We have a lot to celebrate in 2018,” said Travis Roffler, director of marketing for Continental Tire. “Our success on and off track is due in part to the fans, media, drivers and teams so we wanted to thank them for their support of the Continental Tire brand over the years.

“We also want to take a walk down memory lane with the fans and highlight some of the great racing moments we’ve been a part of since 2010.”

The “Continental Tire Celebrates You” campaign kicks off during the weekend of the Roar, featuring a multi-layered approach and include media integration, social media, driver appearances, give-aways, and other surprises throughout the year.

Additionally, Continental Tire will highlight some of the greatest on-track moments throughout the last eight years. Fans can re-live the moments in the “Continental Tire IMSA Reflections” weekly piece featured on Sportscar365 as well as in-race features during the FOX broadcasts.

To find out what’s happening throughout the year, follow along on Continental Tire’s social media channels – Twitter (@continentaltire), Instagram (@continental_tire), Facebook (/continentaltire) and YouTube (Continental Tire).

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1 Comment

1 Comment

  1. SE30ASport

    January 5, 2018 at 10:12 am

    I’ve always appreciated Continental’s activation efforts and their interaction levels with the fans at the track. I wish them all the best when they depart at the end of 2018. I know Michelin is a great company as well (and they’ve been very receptive with fans since the merger too,) but it will be interesting to see if the Continental void is filled completely. As far as the completion side, I know the Continental (Hoosier) race tires have caught some criticism over the years, but I generally tried to write it off as a byproduct of being limited to the cost and specification guidelines provided to them by IMSA. I have no doubt Michelin will be capable of making an outstanding suite of tires, but will it have to come with a significant price hike for the teams? Or, will we have to see Michelin make the same compromises as Conti in order to meet the prescribed specs?

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