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Gill: Cadillac’s Participation Has Left “Legendary Mark” in PWC History

PWC President and CEO Greg Gill reacts to Cadillac’s withdrawal…

Photo: Richard Prince/Cadillac

WC Vision President and CEO Greg Gill says Cadillac’s involvement in Pirelli World Challenge has left a “legendary mark” in the series’ history, amid the manufacturer’s departure at the end of this year.

Cadillac announced on Thursday that it would be ending its PWC involvement after a 11-year run that’s amassed seven drivers’ championships, five manufacturers’ titles, 33 wins and 121 podium finishes, as arguably the dominant team and manufacturer in the current PWC era.

“We, at WC Vision, wish the Cadillac brand all the best in its future racing endeavors,” Gill said in a statement.

“Cadillac has been a valued partner for many years. The Cadillac participation in the Pirelli World Challenge has left a legendary mark in series history with numerous GT driver, team and manufacturer championships through the years.

“In addition, Cadillac’s marketing activation and support grew concurrent with the Series over the past five years.

“With the continued expansion of customer-based racing in the Pirelli World Challenge, we know our competition level has grown each year and believe those ideals will increase the PWC fields.

“We hope to see Cadillac back in the Pirelli World Challenge in the near future.”

The manufacturer had provided a large amount of marketing and trackside support to the series in recent years, including official safety vehicles, with that relationship believed to also be ending.

The 2018 PWC season will kick off the streets of St. Petersburg in March.

John Dagys is the founder and Editor-in-Chief of Sportscar365 as well as the recently launched e-racing365 Web site for electric racing. Dagys spent eight years as a motorsports correspondent for FOXSports.com/SPEED Channel, and contributes to other publications worldwide. Contact John

12 Comments

12 Comments

  1. Change it up

    September 28, 2017 at 1:57 pm

    why doesn’t Cadillac sell customer cars?

    • Roger W

      September 28, 2017 at 2:46 pm

      The answer is simple: Because they won’t win. The Cadillac program was a marketing program, not a racing program. (Actually, it was a very good marketing program, as evidenced by the number of the PWC Cadillac tee-shirts that you see AWAY from the track.) But, like most short sighted, non-racing companies, they completely miss the point that the sign of a true racing company is that they consistently compete. The IMSA engine-badging program will go away soon enough after it falls off of its winning cycle.

      So, thanks Cadillac for your time in PWC with some great drivers and an excellent activation program. I will always be grateful for the contributions you made to the growth of PWC. But, I (we) always knew that you aren’t really a performance division, just one that wanted to play the role for a while.

      On the other hand, Chevy’s GTLM program has run through thick and thin. And, they homologated the Camaro for GT4. Rather than Cadillac, GM should have Chevy build a GT3 Corvette that can run PWC and GTD. That’s what a performance company would do. Let the customers run those. But, Corvette doesn’t need any more brand loyalty, so….no such luck.

      • Carefull with that Eugene, Axe.

        September 28, 2017 at 3:46 pm

        Dude, you are really upset with that…

      • Alex

        September 28, 2017 at 4:08 pm

        Roger, while I agree with 99% of your comment, I think that the work that Callaway have done over the years should solidify their reputation and work for Corvette in GT3. The only hindrance of their car from potential teams in Europe is the current “spoiled” nature of GT3 with having support trucks and a la carte part shopping at the circuit like the other brands. If Callaway was able to get some extra funding for this, you would see more cars. Look at this past weekend: They beat teams with cars that cost 25 times theirs to develop and with budgets 10x their own.

        • StueyB83

          September 28, 2017 at 7:30 pm

          But they wont – because GM has given them the bare minimum of support – the right to build the cars for markets outside the US.

          Nothing more. No parts supply, no engineering support. Nothing.

          How does Callaway save costs when they have no other choice but to buy a complete road car and strip it back to prep for racing?

          Why does it win? BOP.

          Sadly, the C7 GT3-R will likely be callaways last.

          • Brian

            September 28, 2017 at 8:44 pm

            Lol, BOP didn’t win them the title. ADAC always prefers a German make to win their series (advertising revenue from Audi, BMW, Mercedes, for example). Callaway almost won last year, but the Lambo hit them. But this wasn’t the result of BOP. The car was also the top 3 fastest at the Blancpain Balance of performance test before any adjustments.

            But yes, GM won’t offer financial support which hinders the C7 GT3 a lot. But as someone who has seen the car in person while visiting another team in ADAC….the car is brilliant.

          • StueyB83

            September 29, 2017 at 2:10 am

            Was a bit tongue in cheek, Brian. I know Gounon won the title on merit – so much talent there and for a long time the team have one car at the pointy end.

            I have not seen the Callaway being tested for a Blancpain BOP – and I am fairly sure ADAC uses their own (although if it has then thats positive).

            It represents the last of the tuner GT3 cars – Reiter having to move to GT4 – sad to see the politics of the manufacturer hinder them. It is a very well turned out car – especially to be built to the 2016 GT3 spec. They were right to wait.

      • George

        September 28, 2017 at 4:08 pm

        I heard Callaway might bring their Vette stateside now because of this. That would be a pleasant suprise!

        • Sour grapes you don't own a Caddy Roger?

          September 28, 2017 at 4:28 pm

          I would doubt that as their contract bans them bringing the car over, not they didn’t want to compete with Cadillac. Unless they rewrite a deal with GM, they’d be smart to stay away before risking losing their GT3 program.

          The next gen of GT3, if such things will still exist, will be a P&M project and Callaway will lose out anyway.

          • Roger W

            September 29, 2017 at 12:14 am

            No. Sour grapes because two excellent drivers are out of a ride. And, PWC is short two interesting cars. While my first loyalty is always to RealTime, the Caddys were two of the four or five other GT cars that I always wanted to do well.

            I meant it when I said “thanks” for participating and helping PWC grow. And, I meant it when I said that they are marketing oriented, not racing oriented. That’s realism, not sour grapes.

            As for owning one, let’s just say that there are other cars that I prefer.

      • SaskRacer

        September 28, 2017 at 5:00 pm

        GM doesn’t like putting their equipment in customer cars at anywhere near a pro level, especially in North America. There is a GT3 Corvette, but Callaway is not allowed to sell it in North America. Yes, GM sells a GT4 Camaro, but GT4 is a club/amateur level and GM needn’t worry about being “embarrassed” by an unprepared team running at the back in one of their cars in a series with a large exposure. For GM generally, they either support an effort from the factory or don’t compete at all.

        • Change it up

          September 29, 2017 at 7:42 am

          its interesting GM’s mentality didn’t translate with the Camaro and run it as a factory program, especially because the car competes against cars like the Audi R8 GT4, McLaren GT4, Porsche Cayman GT4, and Mercedes AMG GT4. I guess the large market of GT4’s told them to think otherwise.

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