IMSA’s YouTube Channel Hits One Million Subscribers

IMSA’s consistent growth across its owned channels has hit several key milestones heading into this weekend’s Motul SportsCar Grand Prix at Road America.

The IMSA official YouTube channel has now surpassed the one-million subscriber milestone, marking a culmination of a roughly 18-month journey since a “soft launch” of streaming IMSA races on YouTube internationally ahead of the 2024 Mobil 1 Twelve Hours of Sebring.

This ranks IMSA second among domestic motorsports championships for YouTube subscribers, only behind NASCAR.

Additionally, IMSA has achieved further growth thanks to an intentional and aggressive push on its owned channels beyond YouTube to include Instagram, Facebook, X, TikTok and LinkedIn to foster high fan engagement.

“Reaching one million subscribers on IMSA’s YouTube channel is a landmark achievement for our organization and a testament to the passion of our global fanbase,” said IMSA CEO Ed Bennett.

“This milestone marks one element of our comprehensive digital and social push, reflects the incredible growth in our digital audience, and underscores the importance of making our sport more accessible to fans around the world.”

Since 2023, IMSA’s engagement has increased 200 percent, and now totals over 20 million engagements in 2025.

IMSA has grown its social media followings by 126 percent with more than 650,000 new followers in 2025, approaching 3 million across all channels.

Additionally, and in large part thanks to the comprehensive YouTube strategy, video views have grown by 280 percent.

With its ultimate expression of automotive innovation, IMSA has developed a passionate fanbase and a powerful marketing activation platform for its partners.

The IMSA official YouTube channel growth has been on display for several seasons, most notably thanks to several new and expanded digital initiatives that have taken place.

IMSA began streaming races on YouTube internationally with the 2024 Mobil 1 Twelve Hours of Sebring, when IMSA had 315,000 subscribers.

It has since expanded into further series coverage for live races, highlights, previews and post-race packages. This weekend IMSA will stream nine different races on YouTube.

During this year’s Rolex 24 at Daytona, the race itself received more than 2.3 million live views on YouTube. At the beginning of January, the channel had slightly more than 600,000 subscribers, so in less than eight months, the channel has gained nearly 400,000 subscribers.

The top five markets for IMSA’s YouTube channel are as follows: 1) U.S., 2) Brazil, 3) France, 4) U.K., 5) Canada.

IMSA has created several award-winning, original digital series to help bolster the growth.

Now in its third season, IMSA “Win the Weekend” presented by Michelin has provided unique storytelling from the prototype and GT classes within the IMSA WeatherTech SportsCar Championship.

“Our international livestreams have opened new doors, allowing fans around the world to experience IMSA racing in real time,” said IMSA President John Doonan.

“Additionally, the success of our ‘Win the Weekend’ docuseries has brought new energy and storytelling to the IMSA brand, helping us connect with audiences in fresh and meaningful ways.

“This is a proud moment for everyone in the IMSA paddock—teams, partners, and stakeholders alike—as we continue to build momentum and bring the thrill of sports car racing to more fans than ever before.”

New for 2025, IMSA has premiered the IMSA Endurance Hour Podcast. There have been 15 episodes of the podcast thus far, with episodes produced going into and coming out of WeatherTech Championship weekends.

There have also been new behind-the-scenes, educational and informational pieces developed on a consistent basis.

Coverage of this weekend’s Motul SportsCar Grand Prix and the five IMSA-sanctioned championships present air on YouTube as well as Peacock and IMSA.TV.