Whelen to Continue as Primary Sponsor at Action Express

Cadillac and Whelen Engineering have agreed to a sponsorship extension that will see the company’s logo prominently displayed on the No. 31 Whelen Engineering Cadillac V-LMDh race car campaigned by Action Express Racing in the IMSA WeatherTech SportsCar Championship.

Since 1952, the Whelen Engineering Company has been a global leader in the design and manufacturing of reliable and powerful warning lights, white illumination lighting, sirens, controllers and high-powered warning systems for automotive, aviation and mass notification industries.

“Whelen has been racing a Cadillac DPi in the IMSA’s top prototype class since 2017. The combination of Action Express Racing and Cadillac Racing has proven to be a very successful alliance for us as evidenced by our winning the team and driver championships in 2018 and 2021,” said Sonny Whelen, Executive Vice President.

“Today we couldn’t be more proud to continue along with Action Express Racing to join Cadillac Racing’s effort to develop and campaign their new groundbreaking hybrid racing platform that we will compete with in the IMSA GTP class.

“This exciting new program will demonstrate cutting-edge development and execution as the cars hit the track for the first time at the January 2023 Rolex 24 in Daytona.

“Many thanks to Cadillac and AXR for the opportunity to be involved in this exceptional project.”

In the IMSA DPi era from 2017-2022, the New England-based company was the primary sponsor of Action Express’s No. 31 Cadillac DPi-V.R that recorded eight victories and team and driver championships in 2018 and 2021.

Partnering with the team in 2015, the No. 31 Whelen Engineering Corvette DP won team and driver championships in 2016.

“Cadillac is proud of the on-track success we’ve accomplished since collaborating with Whelen Engineering in 2017,” said Global Cadillac Vice President Rory Harvey.

“We look forward to continuing this incredible working relationship as we begin the 2023 season in the Cadillac V-LMDh.”