Porsche Donates Nearly $1M in ‘Racing for Charity’ Initiative

Porsche has donated nearly $1 million USD to three charitable organizations as part of its ‘Racing for Charity’ campaign at the 24 Hours of Le Mans.

The initiative, which was first introduced last year, saw Porsche donate €750 per lap completed by each of its three factory-entered 963 LMDh cars.

This initially added up to a total of €624,750 ($670,282) set to be donated after 833 laps completed, which was subsequently increased to €911,000 ($977,393).

Two organizations (Kinderherzen retten and Interplast Germany) are both set to receive €350,000, while the remaining €211,000 will be donated to the Ferry Porsche Foundation.

These are the same three charities that Porsche supported with its Racing for Charity initiative last year, with the 2023 donation enabling Kinderherzen retten to provide life-saving heart surgery for twelve young people from El Salvador, Syria, Albania and Afghanistan at the University of Freiburg Medical Hospital.

Interplast Germany, meanwhile, used the donation for medical missions in Tanzania and Mozambique, among other places, to provide critical aid while the Ferry Porsche Foundation supported ill children and their families.

“Our ‘Racing for Charity’ initiative was a big success in 2023,” said Michael Steiner, member of the executive board of Porsche AG, research and development.

“For the first time, we were able to clearly underline the company’s social responsibility in motorsport. The positive feedback from the supported organisations on the aid measures they were able to administer motivated us to continue this initiative in 2024.

“Our three works-run racing cars turned 100 laps more than last year – this is equivalent to a donation amount of 624,750 euros. Porsche will again round this figure up to 911,000 euros.

“With our support, the three non-profit initiatives Kinderherzen retten e.V., Interplast Germany e.V. and the Ferry Porsche Foundation can continue their vital work.

“Motorsport is a central part of Porsche’s brand identity but ultimately it is the people who deserve our respect and acknowledgment beyond the factory gates.”