Meguiar’s Named New Bathurst 12H Title Sponsor

Meguiar’s has been named as the new title sponsor of the Bathurst 12 Hour, replacing Repco as part of a multi-year deal starting in 2025.

The car care brand will have its name attached to the Intercontinental GT Challenge season opener as part of a new, long-term partnership agreement between Australian brand distributor MotorActive and event organizer Supercars.

Meguiar’s branding regularly featured on Bathurst 12 Hour cars up until 2020, the same year in which Earl Bamber Motorsport entered a Meguair’s-backed Porsche for Bamber, Laurens Vanthoor and Craig Lowndes.

“Long story short, we love the 12 hour and we just had to be involved again,” said MotorActive managing director Bruce Morrison.

“Meguiar’s is about the celebration of cool cars, on and off the track and when it comes to fast and cool there’s nothing better than an international GT endurance race at Mount Panorama.

“We’ve only been out for a couple of years, but we’re already missing being part of the action and the incredible moments the Bathurst 12 Hour has to offer every year – the pre-dawn start, the dramatic stages in the middle and a thrilling finish – and everything else around it.

“Meguiar’s is known around the world for its passion for the car hobby and for motorsport and we want to bring that passion back to fans who love the event as much as we do. It’s terrific to see how engaged they are and how they support the event in greater numbers every year.

“It’s the renewal of a great partnership, this time with Meguiar’s as the headline brand, and we’re going to hit the ground running now, in the lead up the race next February.”

Meguiar’s replaces Repco as the event’s title partner, which in turn came in to replace Liqui-Moly after a multi-year agreement with the lubricants brand came to an end.

“Our new multi-year partnership with Meguiar’s both draws on the long history of our partnership with MotorActive while also looking to the future of Australia’s International Enduro,” said Bathurst 12 Hour Event Director Shane Rudzis.

“Meguiar’s is a perfect fit for Australia’s International Endurance race. We’re lucky to have some of the most engaged, passionate and supportive fans who love the race, event and cars involved more than anything – just like Meguiar’s. It’s a perfect fit.

“Bruce and his team at MotorActive have been longstanding partners both the event and Australian Motorsport in general – It’s hard to know who’s more excited about the future of the race – them or us!”