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GM Planning Global Camaro GT4.R Customer Sales

GM planning global customer sales of Camaro GT4.R…

Photo: Richard Prince/GM

Photo: Richard Prince/GM

The new Chevrolet Camaro GT4.R will be made available to customers worldwide, according to GM Racing Director Mark Kent, who is targeting sales to begin next year.

The Pratt & Miller-built GT4-spec car, which finished 2nd in its competition debut in Friday’s Pirelli World Challenge GTS season opener at St. Pete, is GM’s first turn-key race car built to a global set of technical regulations.

It will initially compete in PWC and IMSA Continental Tire SportsCar Challenge this year with development partners Blackdog Speed Shop and Stevenson Motorsports, respectively.

“That is our objective,” Kent told Sportscar365. “We haven’t finalized it all, but our goal when we started this process was that by next year we would have a product that would be racing in the hands of other teams in addition to Blackdog [and Stevenson].

“We have received a lot of interest, a lot of tire kickers. But until we figure out the distribution process and price, it’s hard to tell how many of those tire kickers are serious. We’ll find out.

“Based on what we believe we have here, we think it’s an exciting product and we think there’s going to be a lot of interest in the years to come.”

Kent said they have yet to establish the exact market for the SRO GT4-homologated car, which could be used for track days and club racing events in addition to being eligible for GT4 championships worldwide.

GM’s most recent experience with customer race car sales has been with the COPO Camaro, a race-inspired Camaro for the drag strip, which it has limited sales to 69 cars per year based on initial interest.

“We’re going to do something similar with this; we’re going to try and identify the market and see how many we can really sell,” Kent said.

“If you’re only producing four of five, you take this approach. But if you’re producing 400-500, you take a different approach altogether.

“We’ve got to identify that. But we hope it’s a big market.”

Kent said they’re also working through the customer support model, given that teams will likely be utilizing the Camaro ZL1 1LE-based car in a number of different championships.

“The idea of a GT4 car is that you don’t need to support them,” he said. “You buy the car, the car’s capable to go racing.

“You shouldn’t have to have ongoing engineers embedded with the team to help them because that’s really not the idea with GT4.”

With a full season ahead in PWC with two cars, as well as the Stevenson Camaro debuting at the Continental Tire Challenge round at Circuit of The Americas, Kent is optimistic of having a well-sorted car for customers by next year.

“We hope at the end of the year we’ve ironed out all the bugs, we’ve figured out how to operate the car so when someone does buy it, ‘Here’s your owner’s manual. This is how you can compete with this car,'” he said.

“The other half, [the drivers and teams] would like to win some races and poles. We hope that we have a steep but effective learning curve that we can be competitive here as soon as possible.

“They’ve love to win the championships and we hope this product would enable that.”

John Dagys is the founder and Editor-in-Chief of Sportscar365 as well as the recently launched e-racing365 Web site for electric racing. Dagys spent eight years as a motorsports correspondent for FOXSports.com/SPEED Channel, and contributes to other publications worldwide. Contact John

10 Comments

10 Comments

  1. el_gordo

    March 11, 2017 at 1:38 am

    “The new Chevrolet Camaro GT4.R will be made available to customers worldwide, according to GM Racing Director Mark Kent, who is targeting sales to begin next year.”

    Yeah we heard that about the ATS-V GT3 as well….

    • Alex

      March 11, 2017 at 9:41 am

      Well to be fair, the Caddy was never told it would be for sale. Besides, I’d rather see the C7 GT3 with customer teams, than a 2 door luxury coupe that only a small amount of Americans buy….

      • el_gordo

        March 11, 2017 at 7:55 pm

        Don’t remember the guys name but when the ATS-V GT3 debuted a guy from Cadillac (with a title along the lines of motorsport director or something) did say they would sell customer cars after the first year right on the PWC stream.

  2. Marc

    March 11, 2017 at 4:46 am

    I am told Mustang have a 2 star crash rating?
    How do you rate the Camaro crash rating? Off track of course..

    • Doug

      March 11, 2017 at 4:30 pm

      It think you rate it by crashing it into a wall… 🙂

  3. pierre

    March 11, 2017 at 11:41 pm

    “which could be used for track days and club racing events”

    Is this a joke?…

    • SE30ASport

      March 12, 2017 at 8:48 pm

      Absolutely not.

  4. Mike K.

    March 12, 2017 at 11:32 am

    The Cadillac was to be sold to the general public after the 2015 season. We see how well that worked out. GM doesn’t want anyone racing against them in PWC (thus why you can’t run a Callaway). GM even built 4 Camaros for Conti and never sold them to anyone either. There are only 3 Cadillac DPi’s also.

    We all know GM doesn’t want to sell this car to anyone because they control the BoP since there’s only one car they can base it off of (Lawson is the only one you can use as the baseline). They don’t want some other team to show up and blow the BoP for Blackdog because that’s the team which is to win the championship.

    This Camaro is not that much different than the last ones P&M built, just the engine, trans and aero.

    • Harry Manback

      March 13, 2017 at 8:25 am

      Sir, if you are going to grace us with your presence, please do it honorably; While we don’t require the likes of a Friar’s Jacket here, we do ask that you wear your tinfoil hat straight and properly.

      Let’s just assume the first part of your logic is accurate, that GM doesn’t want anyone using their cars against them. Think about the teams running their cars excluding the factory teams (Corvette Racing & Cadillac Racing): WTR, AXR, Stevenson Motorsports, and Blackdog Speed Shop. All four of those teams are experienced and decorated. So now lets assume that Joe the Plumber [rubs his two dimes ‘gether and done dere gets his hands on one of dem those there ‘maros], do you really think his experience in SCCA Runoffs is going to give him the edge to setup a car to beat out a well established team? If anything, by your logic, if GM was trying to control the BoP, they are shooting themselves in the foot by selecting teams that know how to win races to represent them. In other words, if you want the BoP Edge, give the cars to a team that is going to struggle so they get the BoP handouts to be able to compete.

  5. Justin Porter

    March 13, 2017 at 2:25 pm

    I do honestly hope that Chevrolet manages to sell some customer GT4 Camaros because the privately developed Camaros ran exceptionally well for the past few seasons. I would imagine that, priced accordingly, these teams would be happy to run current generation Camaros with more thoroughly developed aero and suspensions.

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