WeatherTech, IMSA Extend Title Sponsorship Deal Through 2030

Photo: Jake Galstad/IMSA

WeatherTech and IMSA announced on Thursday the extension of WeatherTech’s entitlement sponsorship of the WeatherTech SportsCar Championship for five additional years, bringing the partnership through at least 2030.

The Illinois-based automotive accessories company, known for its custom floormats, became the title sponsor of IMSA’s top series in 2016, in what was an initial ten-year deal.

“The name ‘WeatherTech’ has become synonymous with the pinnacle of sports car endurance racing,” said IMSA President John Doonan.

“Our sport has achieved the growth we’ve experienced in no small part thanks to the support we’ve enjoyed from WeatherTech.

“We cannot express our gratitude to WeatherTech Founder David MacNeil and his entire family, as well as President Pat Womack and the entire WeatherTech team enough for trusting us with their brand and extending this vital partnership.”

“WeatherTech is extremely proud to extend our partnership with IMSA through 2030 as the series entitlement sponsor,” said WeatherTech founder and CEO David MacNeil.

“The series is the most competitive and exciting Sports Car racing in the world with almost 20 manufacturers challenging themselves at some of the most iconic race tracks in North America.”

John Dagys

John Dagys is the founder and Editor-in-Chief of Sportscar365. Dagys spent eight years as a motorsports correspondent for FOXSports.com and SPEED Channel and has contributed to numerous other motorsports publications worldwide. Contact John