Airbnb Named Title Sponsor of IMSA Endurance Challenge

The endurance race portion of the IMSA VP Racing SportsCar Challenge will feature a new name: the IMSA Airbnb Endurance Challenge, announced on Friday in a new, multi-year agreement.

The Airbnb Endurance Challenge will provide an endurance racing platform for LMP3 and BMW M2 Racing (M2) class competitors in four two-hour endurance races sanctioned by IMSA that will take place on four USAC weekends.

Airbnb’s branding and marketing presence will be visible across multiple aspects in 2026 for competitors that participate in these races. Races are set to live stream on IMSA’s Official YouTube channel.

“IMSA has always been about innovation and creating unique experiences for our fans, competitors, and partners,” said IMSA President John Doonan.

“The introduction of Airbnb as the entitlement partner for the IMSA Airbnb Endurance Challenge is a perfect example of that spirit.

“It is our vision that these additional endurance format events can be yet another launch pad for teams, mechanics, engineers, and drivers who want to grow with in the IMSA platforms.

“Hopefully even to the IMSA WeatherTech SportsCar Championship in the not-too-distant future.”

Within the Airbnb Endurance Challenge, LMP3 and M2 teams can field two drivers in their cars, with a minimum of one rated either Bronze or Silver by the FIA. A Gold-rated second driver is permitted while Platinum drivers are prohibited.

The four endurance races are part of a nine-race overall LMP3 schedule that covers both these four races and five sprint race weekends, which comprise of two 45-minute races per weekend. The M2 class will compete exclusively in the four Airbnb Endurance Challenge races.

The Airbnb Endurance Challenge is set to take place at four classic road course venues this year.

New third generation LMP3 cars and existing second generation LMP3 cars are eligible to compete in the LMP3 class. All competitors in the M2 class will use BMW M2 Racing models.

The Airbnb Endurance Challenge kicks off with a trip to Sebring International Raceway on March 6-8. Additional races occur at Circuit of The Americas on May 7-9, Virginia International Raceway on June 19-21 and Road America on Aug. 14-16.