Blackie Replaces Kuehl at Audi Sport Customer Racing Asia

Alexander Blackie has been appointed the new manager of Audi Sport customer racing Asia, succeeding Martin Kuehl who, after nine years with Audi China, has returned to Germany.

The changeover took effect on Wednesday and is the latest management shakeup within the motorsports industry during the coronavirus pandemic.

“Alexander Blackie knows our motorsport program inside out,” said Lu Yi, Executive Vice President Sales and Marketing, Audi China.

“His experience and familiarity with our teams and customers make him the ideal successor to take over the responsibility for Audi Sport customer racing Asia.

“We also would like to extend our thanks to Martin Kuehl for his nine successful years with Audi China, and wish him all the best for his future endeavors.”

Blackie joined Audi China in 2016 to become spokesman for Audi Sport customer racing Asia after working with a number of marques in the Asian customer racing field.

The London-born Briton has since been a central figure in the development of Audi’s pan-Asia motorsport platform.

“Offering an innovative, viable and attractive platform for our customers, teams and partners in the region remains our top priority,” said Blackie. “I look forward to continuing our work together and seeing everyone again at the track when the season restarts.”

Kuehl joined Audi China in 2011 as the company’s spokesman and head of corporate communications.

In this position he was also part of the management team for the Asian motorsport project since its inception in 2012 with the launch of the Audi Sport R8 LMS Cup, which concluded last year.

In 2017, Kuehl took over the responsibility for Audi Sport customer racing Asia and successfully broadened the platform culminating in more than 300 Audi customer entries across races in Asia in 2019.

Audi Sport customer racing Asia is currently gearing up for the restart of the racing season with a number of regional series having announced revised calendars which commence in the coming months.