WeatherTech Extends Deal for Laguna Seca Naming Rights

The Monterey County Board of Supervisors today unanimously approved a five-year extension for WeatherTech to continue as naming rights partner of WeatherTech Raceway Laguna Seca, which is owned by the county of Monterey.

The new agreement will extend through June 30, 2028. WeatherTech became the title sponsor in July 2018 for its initial five-year involvement.

The five-year term supports the Board of Supervisors’ Strategic Initiatives for Economic Development, Administration and Infrastructure. The annual sponsorship is $1 million per year.

“We are thrilled to have WeatherTech continue with their support in such a meaningful and enthusiastic way,” said John Narigi, president and general manager of WeatherTech Raceway Laguna Seca.

“The WeatherTech team’s enthusiasm for motorsports and our community is unmatched.”

WeatherTech’s re-signing is another spark in the energetic resurgence at WeatherTech Raceway as the new Start/Finish bridge, site and drainage work, and repaving of the historical track are nearing completion. The grand reopening will be held July 7 with the MotoAmerica Superbike SpeedFest.

“We thank the Board of Supervisors who approved funding to address much-needed repairs. The race track is going to be in the best shape ever, and the Laguna Seca Recreation Area will prosper year-round and well into the future,” added Narigi.

“WeatherTech Raceway has never been in such a prime position to succeed as it is now.”