JOTA Reveals Customer Porsche LMDh With Brady Backing

JOTA has revealed the livery for its customer Porsche 963 which will race in this year’s FIA World Endurance Championship with backing from Hertz, Singer and the clothing brand of former NFL superstar Tom Brady.

The British team on Wednesday took the wraps off its gold-designed No. 38 Porsche LMDh prototype during a presentation at Joe Macari Performance Cars in London.

As previously announced, it will race under the Hertz Team JOTA banner with the lineup of Will Stevens, Yifei Ye and Porsche factory driver Antonio Felix da Costa.

American companies Hertz and Singer were already named as project partners, while the affiliation with seven-time SuperBowl champion Brady adds one of the world’s highest-profile sporting names.

Brady’s clothing brand has its capitalized logo on the rear of the car and will serve as Hertz Team JOTA’s official apparel partner.

“I have been a big fan of motor racing for a long time, and for BRADY to now be a part of Hertz Team JOTA as the future of motorsport apparel and design is an incredibly exciting opportunity,” said Brady in a communication from the team.

“BRADY and Hertz are great brands that pride themselves on teamwork, determination and providing a seamless experience, making this the perfect partnership.

“We’re all looking forward to competing at the iconic Le Mans 24 Hours later this year.”

Hertz Team JOTA will compete in the LMP2 class as it awaits delivery of its Porsche 963 in two months’ time.

JOTA won last year’s LMP2 title with Da Costa, Stevens and Roberto Gonzalez, who also claimed a class victory at the 24 Hours of Le Mans.

It will field a single LMP2 car full-time in addition to its Hypercar effort with Porsche.

“As a team, we have demonstrated our abilities to perform securing 10 podiums in the last nine years of Le Mans,” said JOTA co-owners Sam Hignett and David Clark.

“Thanks to the support of our new partners, we’re stepping up to the Hypercar class and Hertz Team JOTA will be competing against some of the world’s largest automotive manufacturers.

“We have a strong, experienced team and as one of the few private entries into the class we’re keeping the spirit of Le Mans alive and look forward to getting out on track.”