Rebellion has been confirmed as the official timekeeper of GT World Challenge powered by AWS, with the Swiss watchmaker replacing Blancpain as an official partner in SRO Motorsports Group for the European, American and Asian GT3 championships.
While having announced plans to withdraw from FIA World Endurance Championship competition as a team, Rebellion will continue its presence in motorsports through partnerships such as with SRO, according to CEO Calim Bouhadra.
Rebellion Timepieces logos were visible on the numberplate of GTWC America cars in last weekend’s season-opener at Circuit of The Americas.
“The deal was finalized quite late,” Bouhadra told Endurance-Info. “We have agreed with SRO Motorsports Group for this partnership which is a great opportunity for both parties. It’s not because Rebellion Racing is going to stop after Le Mans [or] that Rebellion Timepieces ends its involvement in motorsport.
“We want to continue our involvement in motorsport even if we remain a small brand.
“The GT World Challenge Powered by AWS is a world-renowned, a quality championship that shares the same values as Rebellion. We are trying to target the best championships.”
Despite being set to continue its presence in Dakar, Tour Auto, Pikes Peak, Andros Trophy, Rallye du Maroc and the UIM F1H20 World Championship, Rebellion Timepieces will no longer be involved the European Le Mans Series following the end of its contract.
“You can’t be everywhere,” Bouhadra said. “We make strategic choices and we keep very good relations with the ELMS.”
Laurent Mercier contributed to this report