Crucial Planning IMSA Expansion for 2023

Photo: Crucial Motorsports

Crucial Motorsports has laid out plans for an expansion of its activities in IMSA next year, revealing intentions to field two GT4 cars in Michelin Pilot Challenge alongside a continued commitment to the WeatherTech SportsCar Championship with its McLaren 720S GT3 in GTD.

The Florida-based team, which is set to move into a new state-of-the-art facility at the end of this year, is “focused explicitly on the team’s new direction towards more bespoke motorsports programs and away from everyday high-performance shop work.”

As part of the evolution, Paul Holton will vacate the position of team manager and move into a new role as partnership director.

Aaron Nash has become the new team manager, effective immediately, while maintaining his previous duties of operations director.

Both Holton and Nash retain their positions as company COO and CEOs, respectively.

“I’ve been slowly slotting into this role as we have completed some of our long-standing shop work and projects,” said Nash.

“Paul did a great job getting us rolling in the right direction last year before Indy and leading into this season. We’ve decided it is best for him to focus on developing the business, partner and driver relationships.”

In addition to its new facility, Crucial is in the early planning stages for a “high-tech bio-performance laboratory” in the Orlando area.

This new endeavor will provide training and coaching for high performance athletes from many sports and fill a segment in the athletic training space that has been underrepresented up to this point.

The team is anticipating a launch of the new endeavor in the spring of next year.

“This new project I am really excited about! Our goal here is to provide athletes with the best, most cutting-edge technology and training practices that we can provide for them and to link those athletes with the best doctors, nutritionists, and trainers available,” said Holton.

“This facility goes together with our current and future race programs. We want to provide the best fitness programs we can to our own team, and to expand and build off that for other athletes from all sports. This is a project everyone here at Crucial is eagerly anticipating.

“2023 is looking to be a big year for us, but currently our full attention is on the upcoming IMSA GTD races. We have unfinished business there.”

Jon Miller and Patrick Gallagher will rejoin Holton behind the wheel of the team’s GTD class McLaren for next weekend’s Mobil 1 Twelve Hours of Sebring.

John Dagys

John Dagys is the founder and Editor-in-Chief of Sportscar365. Dagys spent eight years as a motorsports correspondent for FOXSports.com and SPEED Channel and has contributed to numerous other motorsports publications worldwide. Contact John