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Continental Tire, Eversley to Provide Expanded Coverage of SEMA

Ryan Eversley part of Continental Tire social media coverage of SEMA…

Photo: Continental Tire

Photo: Continental Tire

The Specialty Equipment Market Association (SEMA) show begins Tuesday and Continental Tire is bringing the show right to your mobile device. Continental will provide live content via Twitter (@continentaltire), Instagram (@continental_tire), and Facebook ( taking you up and down the miles of displays.

Over the course of the four-day show, Continental Tire will provide photos, conversation and unique content including two video updates per day that will be featured on the Continental Tire YouTube page (

Ryan Eversley, Continental Tire SportsCar Challenge driver, returns to Continental’s SEMA social media team as well. Eversley, a social media guru in his own right, is known for his candor on Twitter and creativity on Vine.

Earlier this year, Eversley took his skills on the road as he reported live from Hot Rod Power Tour for Continental Tire taking fans along for the 500+ mile mega-road trip.

“We’re looking forward to having Ryan back on our social media team at SEMA this year,” said Travis Roffler, director of marketing for Continental Tire.

“Ryan’s knowledge and passion for cars runs deep. We received great feedback following his participation in our social channels at last year’s SEMA show, and this year’s Hot Rod Power Tour, so we decided to bring him back to SEMA to help make fans feel like they are there with us. We encourage fans to join the conversation with us using #Ryan.”

Look for content from Eversley during the week as he uses #Ryan in conjunction with his posts. Eversley will also act as host for the company’s daily video updates taking fans behind-the-scenes of special builds and announcements as well as exclusive interviews.

Continental Tire encourages fans to send in their questions and photo requests to Eversley on the Continental Tire channels using #Ryan.

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