Connect with us

WeatherTech Championship

Michelin Announces New Partnership with Road Atlanta

Michelin becomes Official Tire of Road Atlanta…

Photo: Road Atlanta

Photo: Road Atlanta

Michelin has enjoyed great success in competition at Road Atlanta and beginning this year, Michelin will be the Official Tire of Road Atlanta and the Official Tire of Motul Petit Le Mans, as announced by track officials last week.

Located just over 100 miles from the Michelin North American headquarters in Greenville, S.C., the 2.54-mile Road Atlanta circuit has long been referred to as a “home track” for Michelin.

Michelin has competed at every Petit Le Mans event since the inaugural race in 1998, and is the winningest tire maker in Petit Le Mans history, having claimed 16 overall race wins, including a stunning overall race win by a Porsche GTLM class entry in the rain-soaked 2015 event.

This year, Road Atlanta celebrates the 20th anniversary of the first Petit Le Mans, now considered one of the most prestigious events in the world of sports car racing.

The Michelin relationship ushers in a new era to this year’s 20th Anniversary Motul Petit Le Mans and unites two stalwarts in the motor racing world.

“The data and insights that we gain from testing and racing at Road Atlanta is extremely valuable to our Michelin engineers, both in developing our tires for competition and for our Pilot Sport family of ultra-high performance tires, like our new Pilot Sport 4S,” said Sarah Robinson, manager of motorsports marketing, Michelin North America.

“The Road Atlanta circuit features some of the most challenging elements that the cars and tires experience throughout the IMSA season across all 12 race tracks.

“The fans of Road Atlanta are passionate and highly tuned in to racing, and the teams and drivers are always at their best at Petit Le Mans with the prestige of the race and the series championships on the line.”

At the conclusion of the 2016 IMSA WeatherTech Championship season, both Michelin and IMSA chose Road Atlanta as the location for the series official GT Le Mans class tire selection test, a further tribute to the character of the race track.

“Michelin has been a pillar in the world of top-level road racing, so to welcome such an international company on as the official tire sponsor of Road Atlanta seemed like a perfect fit,” said Geoff Lee, president and general manager of Road Atlanta.

“Michelin has such rich history and success on the hallowed grounds of Road Atlanta, and it being their U.S. home track, this is truly a homecoming.”

Michelin branding will be prominent throughout the 750-acre facility, including covering the famous spectator bridge on the front straightaway.

For Michelin, such bridges are both literal and symbolic as a connection from the spectators to the race paddock and in representing the exchange of technology from the race track directly to the consumer.

The 20th Anniversary Motul Petit Le Mans four-day festival of speed kicks off on Wed., Oct. 4 and culminates with the 10-hour WeatherTech Championship season finale on Sat., Oct. 7.

The latest sports car racing news from trusted series, manufacturer and team sources based around the world.

Click to comment

More in WeatherTech Championship