2023 Schedule Confirmed; Deluxe New Title Sponsor

Photo: Porsche

Porsche Motorsport North America has confirmed the 2023 schedule for the newly named Porsche Deluxe Carrera Cup North America, which will be part of two Formula 1 events as well as Porsche Rennsport Reunion VII for its third season.

The popular single-make series, which will continue to be sanctioned by IMSA, will feature a total of 16 races over eight weekends, kicking off at Sebring International Raceway in March as part of the ‘Super Sebring’ event.

It will be followed by a return to Long Beach in April, with a second temporary circuit event confirmed in Miami as part of the F1 weekend in early May.

Watkins Glen International will host Rounds 7 and 8 of the season as part of the Sahlen’s Six Hours of The Glen weekend in June, followed by a trip to Road America, in support of the NASCAR Xfinity Series in late July.

The series will then visit Indianapolis Motor Speedway in September, followed by Rennsport at WeatherTech Raceway Laguna Seca before closing out the season at the U.S. F1 Grand Prix at Circuit of The Americas in October.

An official pre-season test, meanwhile, is set for March 6-7 at Sebring.

“Porsche Carrera Cup debuted with a very high standard in North America in 2021,” said Porsche Motorsport President and CEO Volker Holzmeyer. “Each year since, we have continued to focus on taking the product to the next level.

“With the addition of F1 and NASCAR we perfectly complement the events we offer with our traditional partners IMSA and IndyCar.

“This brings us very close to the mix we feel provides the best stage for our drivers, teams and partners on which to display what they do so well. This is the mix we have been striving for.”

Deluxe Secures Series’ Naming Rights

After being introduced as a premier partner and team sponsor at the start of last season, Deluxe Corporation will expand its connection with Porsche, having secured naming rights to the series.

Deluxe, which replaces Visit Cayman Islands as the entitlement sponsor, will have branding on every car, with its logo prominently displayed on the front and rear windshield banners, rear wing endplates and front bumpers.

Additionally, the Minneapolis-based company will also hold naming rights of the drivers lounge at the track and the annual ‘Celebration of Champions’ to be presented in Austin.

The Porsche 911 Turbo S that paces the field will also be known as the Porsche Deluxe Carrera Cup Safety Car.

“Porsche and Deluxe are two of the most respected and trusted brands,” said Deluxe Corporation CEO Barry McCarthy.

“Expanding our relationship to become the title sponsor of the Porsche Deluxe Carrera Cup is a natural next step of this relationship. Coupled with our broader business relationship, this sponsorship is mutually beneficial, driving value for all.”

Holzmeyer added: “Deluxe was introduced as a premier partner in 2022 and after one year have stepped up to take a crucial role within our motorsport program within North America.

“Deluxe has proven to be an exceptional partner to our motorsport community through a range of bespoke products and services they have delivered to our sport, teams and partners.

“They have supported our entire business to ensure that the Porsche Deluxe Carrera Cup Championship continues to deliver the bespoke program to market. We are looking forward to continue to work with Deluxe in 2023 and have our best year yet.”

2023 Porsche Deluxe Carrera Cup North America Schedule:
March 15-16 — Sebring International Raceway
April 14-16 — Long Beach Street Course
May 5-7 — Miami International Autodrome (F1)
June 22-25 — Watkins Glen International
July 27-29 — Road America (NASCAR)
Sept. 15-17 — Indianapolis Motor Speedway
Sept. 28-Oct. 1 — WeatherTech Raceway Laguna Seca (Rennsport)
Oct. 20-22 — Circuit of The Americas (F1)

John Dagys

John Dagys is the founder and Editor-in-Chief of Sportscar365. Dagys spent eight years as a motorsports correspondent for FOXSports.com and SPEED Channel and has contributed to numerous other motorsports publications worldwide. Contact John