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Dempsey Adds Tag Heuer to Le Mans Partner Lineup

Tag Heuer joins Dempsey Racing-Proton partner portfolio…

Photo: Dempsey Racing

Photo: Dempsey Racing

Dempsey Racing has revealed an additional new partner for its effort in the 2014 24 Hours of Le Mans, as Tag Heuer was confirmed aboard the No. 77 Dempsey Racing-Proton Porsche 911 RSR on Tuesday.

The black Porsche ran in base livery for the Le Mans Test Day and for scrutineering this week.

Meanwhile the Tag Heuer logo is display on the front and rear quarter panels of the Porsche.

Additional partners on board include Beautyrest Black, which also supports the team’s TUDOR United SportsCar Championship effort.

More to come on Dempsey Racing’s second crack as a team, and the third for driver Patrick Dempsey alongside Joe Foster and Patrick Long, will come later this week on Sportscar365.

Tony DiZinno (@tonydizinno) is Sportscar365's North American Editor, focusing on coverage of the IMSA-sanctioned championships as well as Pirelli World Challenge. DiZinno also contributes to and other motorsports outlets. Contact Tony

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