All three Cadillac V-Series.R IMSA WeatherTech SportsCar Championship liveries have been unveiled ahead of this weekend’s Roar Before the Rolex 24.
DEX Imaging steps up to sponsor both Cadillac Wayne Taylor Racing entries following the exit of Konica Minolta, while Whelen will continue with the No. 31 Action Express Racing-run Cadillac.
HP, meanwhile, has come on board as an associate sponsor on the two WTR Cadillacs.
The No. 10 WTR Cadillac will feature the continued full season pairing of Ricky Taylor and Filipe Albuquerque, with Jordan Taylor and Louis Deletraz in the No. 40 machine.
“I am so looking forward to kicking off the season with Cadillac and our corporate partner at DEX,” said WTR team owner Wayne Taylor.
“I feel so fortunate to have their support and to have pulled together this two-car program in such a short period of time.
“The No. 10 and No. 40 DEX Cadillac cars look spectacular.
“I can’t wait for the fans to see them up close this weekend. Daytona sets the tone for the season, and we are looking for strong results from our team.”
Whelen, meanwhile, enters its 14th year running a GM prototype in IMSA-sanctioned competition, with the No. 31 car of full season drivers Earl Bamber and Jack Aitken.
“We’re thrilled to continue our long-standing relationship with Cadillac and Action Express Racing in the IMSA GTP class,” said Sonny Whelen, Executive Vice President of Whelen Engineering.
“For eight years, this partnership has been built on shared innovation, passion, and excellence. After an incredible championship season in 2023, we are eager to return to championship form in 2025 and showcase the teamwork and cutting-edge performance that define this exceptional venture.
“As always, we’re grateful to Cadillac and AXR for their continued collaboration and can’t wait to see what the next three years have in store.”