To coincide with the 40th anniversary of BMW in North America, BMW Group has unveiled the BMW 3.0 CSL Hommage R concept car this week at the Concours d’Elegance in Pebble Beach.
1975 was the year the Bavarian manufacturer founded BMW of North America, its first official sales company outside Europe. It was also the year in which BMW Motorsport made its debut in motor racing stateside – in the IMSA series – with a specially made BMW 3.0 CSL.
Just a few weeks later BMW recorded its first, historic triumph at the 12 Hours of Sebring. This was followed by a succession of victories, including one at Laguna Seca, just 15 miles from Pebble Beach.
BMW’s rookie year duly culminated in the white BMW 3.0 CSL, decked out in eye-catching BMW Motorsport livery, winning the manufacturers’ championship at the first attempt.
This success, coupled with the car’s striking design and the “Bavarian Motor Works” legend emblazoned across the sun protection film on the windscreen and rear window, announced the BMW brand’s arrival in racing-mad North America with a bang.
“Motor racing is all about the ability of cars to mesmerise, about the unbridled joy of driving,” explains Adrian van Hooydonk, Senior Vice President BMW Group Design.
“And as such it represents the heartbeat of BMW. Back in 1975, as today, winning races came down to how man and machine could work together.
“Technical innovations have taken the effectiveness of this partnership to ever great heights. And with the BMW 3.0 CSL Hommage R we’re aiming to show how much closer the driver and car can grow in the future.”
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