Tag Heuer has been named the title sponsor of Porsche’s virtual racing series, which will now be known s the Porsche TAG Heuer Esports Supercup.
The online single-make series, featuring Porsche 911 GT3 Cup machinery, will have an increased prize fund of $200,000 USD for the upcoming season, which kicks off in May.
It will mark the second season of a partnership between the German manufacturer and iRacing for the virtual championship that was won by Josh Rogers in 2019.
“Esports racing offers such an emotional Porsche experience to many fans of our brand and the ‘Porsche TAG Heuer Esports Supercup’ is our most important virtual racing series,” said Kjell Gruner, Vice President Marketing at Porsche AG.
“After a very successful premiere in 2019, we are now about to start the second season with a strong partner at our side.
“Porsche and TAG Heuer are already a great team in Formula E. Now TAG Heuer, as a brand with heritage, is helping to further establish the most aspirational competition in esports racing.”
The top four drivers from last year’s championship, including runner-up Maximilian Benecke as well as Sebastian Job, Mitchell deJong, have been confirmed for the 2020 season alongside 36 new and returning drivers.
2020 Porsche TAG Heuer Esports Supercup Schedule:
March 28 — Circuit de Barcelona-Catalunya (Pre-Season Test)
May 2 — Circuit Park Zandvoort
May 9 — Circuit de Barcelona-Catalunya
May 23 — Donington Park
June 13 — Circuit de la Sarthe
July 4 — Nurburgring Nordschleife
July 18 — Silverstone
Aug. 1 — Road Atlanta
Aug. 15 — Brands Hatch
Aug. 29 — Spa-Francorchamps
Sept. 19 — Monza