Multi-platinum recording artist B.o.B is ready to “Rock The Grid” in Sebring on Friday, March 18.
The Atlanta-based rapper/musician/producer, whose hits include “Airplanes,” featuring Haley Williams of Paramore, and the Grammy-nominated “Nothing On You,” featuring Bruno Mars, will headline the Rock The Grid concert to be held in Sebring beginning at 7 p.m. Friday, March 18.
In addition to his recording accolades, B.o.B owns a substantial social media presence, with more than 9.1 million Facebook likes, 2.3 million Twitter followers and 600,000 Instagram followers.
Rock The Grid is the vision of longtime IMSA competitor Jim Jonsin of Rebel Rock Racing.
Jonsin is a Grammy Award-winning music producer whose credits include hits for Lil Wayne, Beyoncé, Usher, T.I., Pitbull and Eminem among many others. The concert is made possible by Continental Tire, VP Racing Fuels, Rebel Rock and IMSA.
“The Rock The Grid concert will be a game changer for IMSA and our existing fans, and the most significant effort yet in our mission to attract new fans to our sport,” said IMSA President Scott Atherton.
“This represents an outstanding opportunity to entertain our many existing Sebring guests and introduce our sport to a broad range of new fans.
“We are grateful to Jim Jonsin for presenting us with this tremendous opportunity and for providing A-list talent through Rebel Rock. We also must recognize our partners – Continental Tire and VP Racing Fuels – for their continued outstanding support and for helping us make Rock The Grid a reality.”
Building upon his success as a producer, Jonsin founded the record label Rebel Rock, and the debut release of flagship artist B.o.B delivered three platinum-plus singles.
In addition to B.o.B, Rebel Rock artists Leroy Sanchez and Alys Ffion also will perform in the Rock The Grid concert at Sebring.
“I’m really excited for the launch of Rock The Grid with IMSA, Continental Tire and VP Racing Fuels at Sebring,” Jonsin said.
“In my five years as a race team owner, driver or just camping out as a race fan, I’ve learned how amazing and diverse the crowds at these events can be.
“Rock The Grid’s mission is to raise the bar when it comes to at-track entertainment and bring a fresh new generation of fans to motorsports.”
Sanchez is a Los Angeles-based recording artist signed to Interscope Records.
While recording his debut album, Sanchez has earned 500,000 Facebook likes and Instagram followers, in addition to 1.7 million YouTube subscribers. His cover of Adele’s “Hello,” has been viewed more than 25 million times.
Ffion is a 19-year-old Australian singer-songwriter based in Nashville. She is highly regarded for her refreshing style and has chalked up some significant achievements including supporting international artists on their Australian tours, featuring on X-Factor winner Reece Mastin’s most recent album and an endorsement by Martin Guitars.
Ffion also will perform the national anthem prior to the start of the race on Saturday, March 19.