Motul will serve as the title sponsor for the Petit Le Mans at Road Atlanta, as well as the Official Lubricant Partner of Road Atlanta and Petit Le Mans, track officials announced today.
The Motul Petit Le Mans, set for Oct. 4-7, is the final race and championship decider in this season’s IMSA WeatherTech SportsCar Championship, as well as the final round in the four-event Tequila Patron North American Endurance Cup.
The TPNAEC also includes other iconic endurance races at Daytona, Sebring and Watkins Glen.
The long-term Motul partnership with Road Atlanta will include prominent trackside and facility-wide signage, display, hospitality and a robust in-market activation element.
“Motul set foot in the United States more than 25 years ago, yet we were missing a U.S. landmark where we can share our passion for motorsport racing with our customers and Motul fans throughout the year,” said Motul USA president Guillaume Pailleret.
“Road Atlanta is an iconic racing track in the North American racing world, hosting all major racing series and also an intense schedule of club racing all year long.
“We are extremely proud to be the Official Lubricant Partner of Road Atlanta and Petit Le Mans, as well as the entitlement sponsor for the 10-hour Petit Le Mans endurance race.”
The 2017 edition of Petit Le Mans will not only celebrate a new era of partnership with Motul, but it also serves as the closing of the second decade of the event.
This year marks the milestone 20th anniversary of the first running, which was the foundation for Petit Le Mans to be known across the globe as one of the most iconic races and coveted wins in the world of motorsports.
“Road Atlanta is delighted to partner with Motul, a deep-rooted and truly international brand within the motorsports world, for the 20th anniversary of Petit Le Mans and beyond,” said Geoff Lee, president and general manager of Road Atlanta.
“This endeavor adds even more long-term stability to our industry and to the race track, a trend that we’ve seen across sports car racing as a whole.”