Lamborghini Launches One-Make ESports Series with Prizes

Lamborghini has entered into the burgeoning esports world, courtesy of its inaugural virtual one-make series The Real Race in partnership with Assetto Corsa Competizione by Kunos Simulazioni.

The tournament starts today with five qualifier weekends, before culminating in a live final at Lamborghini’s headquarters in Sant’Agata Bolognese, Italy.

The Real Race is Lamborghini’s first official entry into esports, delivering a new sim racing championship blending the real and virtual worlds of racing.

The Lamborghini Huracán GT3 Evo will be utilized in the competition, complete with an exclusive race liveries.

The top three players from the tournament’s live finals will enjoy a three-day experience in Italy where they’ll have a chance to train alongside Lamborghini Squadra Corse drivers and drive a real Lamborghini race car at an internationally-renowned track.

The competition is open to all experience levels. Registration opens today, allowing to play Assetto Corsa Competizione for free this weekend.

Five qualifier weeks take place from May 29 to Aug. 2, with the top three players from first and last qualifier weekend and top two players from second, third and fourth weekends set to advance to the live final on Sept. 18.

“Sim racing is one of the fastest growing sectors in esports, with esports increasingly important to younger generations,” said Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini.

“This is an opportunity for us to combine the excitement of virtual racing with the appeal of Lamborghini cars and our motorsports program.

“Esports creates an environment where race heroes and top drivers can be challenged by anyone. This encourages wider engagement with real-life racing, reflected by Lamborghini’s investment in this new sports platform.”

Ex-Formula 1 driver David Coulthard will be serving as one of the studio-based commentators for the live event.

“I’ve paid close attention to the rise of esports,” he said. “Seeing the realism of racing games and how drivers are using racing simulators to practice, or professional esports players going from simulation to the real thing, is just incredible.

“The Real Race is designed to portray realism and professionalism. Skills in sim racing are so transferable, which is why Lamborghini wants to give players an opportunity to test drive the real thing as part of the prize.

“There’s nothing quite like getting behind the wheel of a Lamborghini.”