Michelin has launched the ‘IMSA 50 for 50’ sweepstakes, a season-long giveaway that will see 50 race fans win sets of MICHELIN passenger or light truck tires.
The sweepstakes honors IMSA’s 50th anniversary, which kicks off this weekend at Daytona International Speedway.
Michelin will utilize its Michelin Village consumer activation and the Michelin tire workshop at all races of the IMSA WeatherTech SportsCar Championship to collect entries for the sweepstakes.
Additionally, fans online can enter on Michelin’s website, michelinman.com.
Winners will be chosen at random within two weeks after the race and notified about their winning entry.
The sweepstakes begins at the Rolex 24 at Daytona, where Michelin will award 12 sets of tires. Throughout the remaining schedule, Michelin will give away at least two sets of tires aligned with each race weekend.