Lime Rock Park has entered into a long-term partnership with European car parts online retailer, FCP Euro. The partnership will create in-person and digital opportunities for both organizations to increase brand awareness and customer reach.
As the “Official Auto Parts Supplier” of Lime Rock Park, the partnership will also include two new facility additions supported by FCP Euro to the park’s 400-acre motorsports and entertainment campus in Lakeville, Conn.
“FCP Euro Proving Grounds,” a recently expanded and repaved autocross and skid-pad facility, will be the first of the park’s upgrades in preparation for the 2021 motorsport season.
Opening immediately after Memorial Day Weekend, this autocross track sets a new standard for design and high-performance driver education and is over half a mile long in its maximum configuration.
Additionally, set to open in 2022 will be the development of a brand new FCP Euro experience and hospitality center adjacent to the “Proving Grounds”, overlooking Lime Rock Park’s Left-Hander into No-Name Straight.
The 10-year agreement is the first strategic initiative to be announced by Lime Rock Park’s new ownership group, led by general partners Charles Mallory, Dicky Riegel, and Bill Rueckert along with a group of private investors.
The group has recently assumed control and stewardship of Lime Rock Park from longtime owner Skip Barber, who continues as a significant investor and is playing a key role in preserving the circuit’s legacy.
The “FCP Euro Proving Grounds” offers a full-redesign and rebuild of Lime Rock Park’s infield autocross course and skidpad facility, providing enthusiasts an opportunity to develop their driving skills in a safe and controlled environment, preparing them for the bigger racing track.
The design for the state-of-the-art 5,000 square-foot experience and event center overlooking the Left-Hander is underway, with construction slated to commence by the end of the 2021 racing season.
It will complement FCP Euro’s current experience center at their headquarters in Milford, CT, where they routinely host cars & coffees, local car clubs, and events to their customers and community.
“All of us at Lime Rock Park are thrilled to announce this partnership with this world-class, Connecticut-based company,” said Lime Rock Park CEO Dicky Riegel.
“Not only is FCP Euro an outstanding brand like Lime Rock Park, we share the same values of creating the very best experience for our consumers. Lime Rock Park will become a home away from home for FCP Euro for years to come and we are delighted to welcome their brand partners and customers to the Park.”
“To say that I am excited about this partnership is an understatement,” stated Nick Bauer, FCP Euro’s President and Founder. “Every enthusiast within our company has their own cherished memory of their first Lime Rock Park experience, and thanks to Skip Barber’s long-term ownership and curation, the track has a preserved culture and environment unlike any other.”