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WeatherTech Raceway Laguna Seca Logo Revealed

New logo for WeatherTech Raceway Laguna Seca announced as naming deal comes into effect…

Image: WeatherTech Raceway Laguna Seca

The logo for the newly renamed WeatherTech Raceway Laguna Seca has been revealed following last month’s announcement of the automotive floor mat manufacturer’s title sponsorship deal with the circuit.

The five-year deal was announced two weeks ago and came into effect yesterday, April 1, with the Illinois-based company replacing Mazda as the track’s title sponsor.

Laguna Seca, located in Monterey, Calif., hosts a number of sports car races including the Intercontinental GT Challenge California 8 Hours, and rounds of the IMSA WeatherTech SportsCar Championship and Pirelli World Challenge.

“I had a brief discussion with Gill Campbell about a year ago regarding our interest in the naming rights for Laguna Seca,” said David MacNeil, founder and CEO of WeatherTech.

“We did our due diligence over the last month and we arrived at a mutually agreeable deal. We are proud to be a part of the future of WeatherTech Raceway Laguna Seca.

“They have a great schedule of events that brings in a wide range of fans, participants and automotive enthusiasts that really fits our marketing profile.

“In addition, we will help the team at WeatherTech Raceway Laguna Seca to broaden that schedule in any way that we can.”

Added Michael Smith, interim CEO of WeatherTech Raceway Laguna Seca: “We are excited to have WeatherTech as our brand partner for WeatherTech Raceway Laguna Seca.

“They are a dynamic company and are very aggressive marketers. The WeatherTech deal allows us to broaden the portfolio of companies that want to utilize the circuit and grounds for events.

“We have a lot more exciting news to announce in the future.”

Jake Kilshaw is a UK-based journalist who is Sportscar365's European Editor and also Managing Editor for e-racing365. He is a student of Politics and International Relations. Contact Jake

9 Comments

9 Comments

  1. Mike S.

    April 2, 2018 at 1:21 pm

    Um that’s the logo. Original.

    • Slicks in the wet

      April 2, 2018 at 1:28 pm

      Too much text below the track outline.

  2. DB

    April 2, 2018 at 1:30 pm

    Yawn

  3. Haskellb

    April 2, 2018 at 1:40 pm

    Glad Laguna Seca found a sponsor. But yeah the logo could look better.

  4. Ewwwwww

    April 2, 2018 at 5:00 pm

    I’m gonna come completely down to earth. That looks like s***!

  5. Jenner

    April 2, 2018 at 8:56 pm

    Would of been nice to see some Laguna Seca heritage tied into the logo, like their 2 orange dots, the Corkscrew, or the Cypress tree.

    Oh well, at least the Weathertech Girls will be at ALL the tracks events this year. Hopefully they’ll be present for this month’s Sea Otter Classic.

  6. For real?

    April 2, 2018 at 10:36 pm

    That looks like it took all of five minutes to create. And that’s probably being generous.

    Omitting the dots or cypress also ignores the history of the track and its long time branding.

  7. Control Z

    April 3, 2018 at 8:20 am

    Is it normal for a logo to have three different fonts?

  8. Dave Henrie

    April 3, 2018 at 8:39 am

    WeatherTech seems to have really become a cash cow business. What does this say about the ability of my fellow Americans to NOT spill their coffee onto the car’s floor?

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