Pirelli has been named the entitlement sponsor of the GT4 America championships, officials from SRO Motorsports America have confirmed.
The announcement came during Thursday’s “State of the Series” address at the PRI Show in Indianapolis.
The Italian tire manufacturer had previously served as the title sponsor of Pirelli World Challenge that had encompassed all of the motorsports properties from WC Vision, which was purchased by SRO Motorsports Group earlier this year.
As a result, the GT3 series has become known as Blancpain GT World Challenge America, alongside the Pirelli GT4 America Sprint, SprintX, East and West championships.
SRO recently inked a five-year extension with Pirelli to be the official tire of the series.
Further details on the renewed partnership is expected to be released in the coming weeks.