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Former Mazda Marketing Executive Joins AIM Autosport

Former Mazda marketing executive Jim Bowie joins AIM Autosport as Chief Marketing Officer…

Photo: Mazda

AIM Autosport announced today that effective March 1, longtime motorsports executive Jim Bowie has joined the team as Chief Marketing Officer.

“Jim brings a creative, value-driven, strategic marketing and communications mindset to AIM and his incredible record of success has had a positive impact on-track, off-track and to all stakeholders,” said team principal Ian Willis.

“We are excited to have Jim join our team as we look to leverage our 20+ years of success into new and exciting motorsports programs and partnerships.”

The Canadian-based team, a partnership formed in 1995 by engineers Ian and Keith Willis along with former champion racer Andrew Bordin, is coming off a three-year association with Always Evolving and Nissan in Pirelli World Challenge.

Bowie, with more than 25 years in the sport, brings senior-level experience from every aspect in the business side of auto racing; racing schools; race track; race teams; race series; sanctioning body; driver management and working directly with OEMs.

Most recently, Bowie spent more than five years with Mazda Motorsports where he was integral in shaping the strategic marketing initiatives, partner programs and more for all of the Mazda Road to Indy and Mazda Road to 24 properties, plus Mazda Team Joest, Mazda’s comprehensive grassroots programs and the award-winning Mazda STEM community outreach program.

“I’m thrilled to join the Champions at AIM. I’ve known them all for many years and am well aware of their capabilities,” Bowie said.

“Regardless of the platform, all they’ve done is win. It is my great desire to match their on-track prowess with off-track marketing, communications and business development success.”

Bowie’s focus will be to establish AIM Autosport as a value-based motorsports marketing platform for endemic and non-endemic partners and stakeholders for 2019 and beyond.

The team is working on a return to PWC SprintX competition and is actively seeking an additional funded driver for its Nissan GT-R NISMO GT3.

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