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CrowdStrike Takes Over 24H Spa Title Sponsorship from 2023

U.S. cybersecurity firm takes over from TotalEnergies as title sponsor for 24 Hours of Spa…

Photo: SRO/Jules Beaumont

CrowdStrike has been named as the new title sponsor for the 24 Hours of Spa, SRO Motorsports Group’s flagship event, starting in 2023.

The Belgian endurance classic will rebranded as the CrowdStrike 24 Hours of Spa.

The cybersecurity company takes over from energy giant TotalEnergies, which previously held title sponsorship of the event since 2007 when it took over from telecommunications company Proximus.

CrowdStrike was established in 2011, with co-founder George Kurtz serving as the current CEO.

Kurtz, a racing enthusiast, has been competing in various sports car series since 2016 and announced CrowdStrike’s title sponsorship of the Spa race on Friday.

He has raced in the Intercontinental GT Challenge powered by Pirelli, Fanatec GT World Challenge America powered by AWS, GT America powered by AWS and the IMSA WeatherTech SportsCar Championship, among other series.

This weekend, he is set to compete at Spa aboard the No. 20 SPS Automotive Performance Mercedes-AMG GT3 Evo alongside Reema Juffali, Valentin Pierburg and Tim Mueller.

CrowdStrike has aggressively expanded its presence in motorsport the last few years.

In addition to its presence within SRO series, its logo appears on the safety car in Formula 1, while it has also partnered with the Mercedes Formula 1 team since 2019.

Its branding also features on a Performance Tech Motorsports-run entry in Lamborghini Super Trofeo North America that is driven by company chairman Gerhard Watzinger.

Davey Euwema is a Sportscar365 reporter based in The Netherlands, covering the FIA World Endurance Championship, DTM, Fanatec GT World Challenge Europe powered by AWS and the IMSA WeatherTech SportsCar Championship, among other series.

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