Sports car racing fans in North America will have a “one-stop shop” for news and information on all series sanctioned by the International Motor Sports Association (IMSA) in 2014, as officials announced today that IMSA.com will be its new online hub.
The newly acquired domain will be the online home of United SportsCar Racing, which debuts next year as a result of the merger between the GRAND-AM Rolex Sports Car Series and the American Le Mans Series (ALMS) presented by Tequila Patrón.
IMSA.com also will include content for all IMSA-sanctioned development series, including the Continental Tire Sports Car Challenge and Cooper Tires Prototype Lites powered by Mazda, as well as access to four IMSA-sanctioned single-make series, Ferrari Challenge, Lamborghini Super Trofeo, Porsche GT3 Cup Challenge by Yokohama and Ultra 94 Porsche GT3 Cup Challenge Canada by Michelin.
“The strategic acquisition of IMSA.com enables us to simplify access to digital content for all of our series through one portal,” said IMSA Chief Executive Officer Ed Bennett. “As we continue to build an exciting future for sports car racing in North America, this website will be a primary access point for our fans all over the world. After all, the first letter of IMSA stands for ‘International.’ We expect it to be a daily stop for fans everywhere.”
IMSA.com will offer dynamic video and news content, social media interaction, photography and live event coverage such as live timing and scoring for every on-track session. The website’s “IMSA TV” feature will offer selected live video streams and full-race replays 24 hours after FOX Sports’ initial telecast of each event.
The new website is currently under construction and will launch in full later this year. Current visitors to IMSA.com will arrive at a landing page providing options to visit GRAND-AM.com, ALMS.com or UnitedSportsCar.com.
The site is being built and will be maintained by New York-headquartered McMurry/TMG, the country’s largest content marketing agency. McMurry/TMG previously built and maintains ALMS.com as part of an overall digital partnership with the ALMS. NASCAR Digital Media, which manages NASCAR.com, has been a strategic partner throughout the entire process.
“McMurry/TMG has provided cutting edge digital marketing solutions for top-line clients including Nationwide Insurance, WebMD and Delta Faucet among others. Working with them over the last few years, it is also clear to us that they truly understand the online needs of IMSA, our stakeholders and, most importantly, our fans,” said IMSA President and Chief Operating Officer Scott Atherton. “We’re fortunate to have such expertise at work for United SportsCar Racing and all of IMSA’s sanctioned racing series as we go forward.”
“Once launched, the new website will serve as a tangible example – one of many to come – of how the combining of ALMS and GRAND-AM is, without question, a positive step forward for the sports car racing community,” said Chris McMurry, an advisor for McMurry/TMG and long-time competitor in ALMS. “In every step along the way on this project, it has been clear that leadership plans to deliver more and better than ever before.”