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New Colors for No. 12 AVS Lexus at Laguna Seca

AIM Vasser Sullivan welcomes new primary sponsor for Laguna Seca…

Photo: AVS Autosport

The No. 12 AIM Vasser Sullivan Lexus RC F GT3 will be sporting new colors in this weekend’s Monterey Sports Car Championship presented by McLaren, with MemSQL coming on board as primary sponsor for the Townsend Bell and Frankie Montecalvo-driven GT Daytona class entry.

The San Francisco-based technology company specializes in cloud-based databases for global enterprises.

“We are excited to announce that MemSQL has decided to be the primary sponsor for the Monterey SportsCar Championship,” said AIM VASSER SULLIVAN co-owner James ‘Sulli’ Sullivan.

“Power is what fundamentally drives our Lexus RC Fs, and data is what steers us.

“We derive power from the ability to make our data work for us… harnessing the power of this data and turning it into a competitive advantage, that’s what our MemSQL partnership provides us.”

“Thirty years ago, the Lexus brand disrupted an entire industry, taking on U.S. rivals head-to-head with its unwavering commitment to perfection. And, if there’s anything we know about at MemSQL, it’s taking on bigger rivals and succeeding despite the odds,” said Peter Guagenti, chief marketing officer of MemSQL.

“That’s one of the major reasons our primary sponsorship of Townsend Bell and the No. 12 AIM Vasser Sullivn Lexus is such a rewarding partnership. The other element that binds us together is our shared – and uncompromising –dedication to leveraging data to gain a competitive edge while pushing the boundaries of performance.”

AVS Autosport’s sister No. 14 Lexus of Jack Hawksworth and Richard Heistand will remain in the team’s traditional black and day-glo yellow colors for the penultimate race of the season.

John Dagys is the founder and Editor-in-Chief of Sportscar365. Dagys spent eight years as a motorsports correspondent for and SPEED Channel and has contributed to numerous other motorsports publications worldwide. Contact John

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