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WeatherTech Named New Title Sponsor of Laguna Seca

Monterey County, WeatherTech come to agreement on multi-year naming rights of Laguna Seca…

Photo: Mike Levitt/IMSA

The County of Monterey and WeatherTech have come to terms on a multi-year naming rights agreement for Laguna Seca, which beginning on April 1, will be known as WeatherTech Raceway Laguna Seca.

The 11-turn, 2.238-mile circuit had previously featured sponsorship from Mazda, which expires on March 31 following the end of a 17-year agreement with the Japanese manufacturer.

Its new deal with WeatherTech, reported to be a five-year, $5 million deal, according to the Monterey Herald, will further expand the Illinois-based automotive accessory company’s motorsports involvement, as it also serves as the entitlement sponsor of the IMSA WeatherTech SportsCar Championship.

“The swiftness of an agreement is testament to the iconic facility’s stature in the world of motorsports,” a statement from the track read. “Already as word of the pending agreement surfaced, accolades from within the industry has been favorable.

“SCRAMP was able to capitalize on not only the facility’s heritage, but on the future plans in place to enhance the facility for generations to come.

“Laguna Seca has long been an economic engine for the Central Coast and it continues to operate without the benefit of public funds.”

John Dagys is the founder and Editor-in-Chief of Sportscar365 as well as the recently launched e-racing365 Web site for electric racing. Dagys spent eight years as a motorsports correspondent for FOXSports.com/SPEED Channel, and contributes to other publications worldwide. Contact John

13 Comments

13 Comments

  1. vanillachinchilla

    March 20, 2018 at 2:17 pm

    🤮

    • LMPC

      March 20, 2018 at 5:19 pm

      👆

  2. Harry Manback

    March 20, 2018 at 2:39 pm

    Boy, Coop is going to be mad when he doesn’t win there; “Dad – we need a new track!!!”

  3. João Coelho

    March 20, 2018 at 2:44 pm

    So the WeatherTech Racing Team will compete in the WeatherTech SportsCar Championship in the WeatherTech Raceway Laguna Seca.

    • Harry Manback

      March 20, 2018 at 2:48 pm

      ….yet still not win and blame the BOP.

  4. Steven Post

    March 20, 2018 at 3:59 pm

    Yeah cooper can be a whiner and is always flaunting his wealth on Instagram but there is no denying the investment that the MacNeil family has contributed to sportscar racing in North America. And they do make some great mats I must say

  5. John

    March 20, 2018 at 4:22 pm

    A positive for LS.

    With the um, “climate” the track finds itself in, its survival is by no means assured.

    Despite its history, and role in the local area’s economy, there are those who would rather the track become a part of history.

    The more recent question of the track’s management has been answered by SCRAMP’s continued tenure, but there are bigger questions left unanswered. The facility needs capital improvements, and the operational constraints add financial difficulties.

    But this deal at least contributes to shorter term stability.

    • Mike S

      March 20, 2018 at 6:23 pm

      Too add to those capital improvements there is a great deal of environmental review and red tape that goes along with any project in CA. Those that don’t want the track will make sure that the red tape is extensive and more than complete. Those are probably the resources that are lacking (due to needing additional financial resources) in having a consulting company defending and vetting that process for project management. The County and SCRAMP aren’t that entity that can handle it.

  6. JC

    March 21, 2018 at 1:16 am

    While Coop can sometimes be annoying, I have to admire the way he’s able to live rent-free in the heads of some people here. Putting that aside, it’s a good thing that LS is able to get more revenue to continue operation. You can never have enough good race tracks

  7. Slicks in the wet

    March 21, 2018 at 3:34 am

    Ok. What in the fuck is WeatherTechs money source? There is no fucking way they are selling enough $300 floor mats to MDX driving soccer moms.

    This is getting real fishy smelling.

    • Rus'L

      March 21, 2018 at 11:53 am

      Well, their products are expensive. Good, but expensive.

      I have often wondered what you have wondered, though not that vehemently. 🙂

      • Slicks in the wet

        March 22, 2018 at 12:00 pm

        Lol. I can be a little crass lol.

        I just get a Level 5 racing vibe from these guys…

        • Jenner

          March 23, 2018 at 12:35 am

          Let’s all calm down now. When the WeatherTech girls make their appearance, everything will be ok. Just take a deep breathe and enjoy what life has presented to you.

          Laguna Seca is a great old school venue to watch any type of racing, can’t wait for the IMSA teams in Sept.

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